Building and Connecting
Impact report on a randomized trial of Reclaiming Employment business coaching and online learning for entrepreneurs
Design
Background
Earlier pilot studies showed that independent use of Reclaiming Employment online program — self‑paced courses, a library of practical business tools, and a supportive online community — improved self-efficacy and business outcomes. However many users wanted more personalized support.
Solution
To meet that need, we developed REcoach, a model that pairs the RE platform with individualized Peer Business Coaching delivered through a 12 week curriculum. We then tested the impact of REcoach compared to independent use (which we called RElearn), and to test both of those against usual access to supports in a Control group.
“It gave me a blueprint to start from, automatically increasing my confidence. ”
Evaluation Design
RElearn
Access to the RE online platform including specialized courses, a digital library, and an active community of peers.
REcoach
Full RE platform access plus 12 weekly individual and group coaching sessions led by experienced Peer Business Coaches.
Control
Participants received a comprehensive brochure featuring a curated list of mainstream business resources for comparison.
What We Tested
A total of 165 adults from across 33 U.S. states took part in the study. All identified as having mental health challenges that affected their work life.
The Participants
All participants had a specific business idea they wanted to pursue. Their business ideas were diverse, but their goals were similar:
Most planned businesses were in:
Participant Goals
“Finding meaningful work that is spiritually based and flexible has not been easy.”
“My goal is to create a business plan that supports the community, my soul care, and my ability to generate income to support independent living.”
“As someone with ADHD, I do better with a person, rather than a self paced course. ”
Key Findings
The research questions focused on differences in target outcomes between coaching (REcoach), self-directed learning (RElearn), and Control groups.
Percentage of Participants who completed a business plan
Coaching and the platform both helped people complete a business plan.
Coaching led to the strongest progress toward self‑employment goals.
Progress Toward Self-Employment
Participants were asked whether they made “better than expected” progress:
Entrepreneurial Self‑Efficacy (ESE)improved for both intervention groups.
Increase in ESE for REcoach and RElearn
The Coach and Learn groups had significantly greater increases in overall ESE than the Control group.
Progress on Business Plan Components
Coaching helped people advance further on every part of a business plan.
Engagement with the Program
REcoach participants logged in about 3× more often than RElearn (25.9 vs. 8.2 logins).
REcoach participants stayed active on the platform for twice as long (60 days vs. 31 days) as RElearn.
84% of REcoach participants completed all 12 coaching sessions.
would recommend Reclaiming Employment to a friend who is interested in self-employment.
would return to Reclaiming Employment if I needed further support.
of REcoach participants feel more emotionally prepared for self-employment - significantly more than RElearn participants.
Results suggests that coaching helped people stay motivated, connected, and achieve more positive outcomes.
Experiences and Outcomes of REcoach
Participants were asked to rate their coach on a scale from 1 (strongly disagree) to 5 (strongly agree) about interactions during the 12 week REcoach program
- Peer Support Competencies - addresses three underlying factors in peer support: connection, risk, and communication.
- Coaching Effectiveness - maps a range of areas of possible effectiveness of coaching.
- Mentoring Effectiveness - evaluates 12 behavioral characteristics of a mentor.
Higher scores on Coach assessments were associated with greater goal attainment and completion of a written business plan.
“A blueprint to start from”
What We Learned
This study shows that people with psychiatric disabilities can and do succeed in self-employment when the support actually fits their needs. Both the REcoach and RElearn programs outperformed the control group on every outcome we measured. Coaching made the biggest difference.
Planning is more than a milestone.
A completed business plan isn't just a milestone. It's often a requirement for VR services, Social Security PASS plans, and funding . It's one of the clearest signs someone is ready to launch, but can also help keep business owners on track towards other milestones.
Coaching helped people believe in themselves.
Entrepreneurial self-efficacy (the confidence in one's ability to run a business) increased nearly twice as much in REcoach (+0.38) as in RElearn (+0.20), with less change in the control group.
Peer relationships matter.
85% of REcoach participants felt more emotionally prepared for self-employment. Coaches who share lived experience with mental health challenges teach business skills and model what's possible.
"I hope to have a real plan that can actually work and feels like I might survive actually doing it."
"To be able to interact and network with others and remain curious and creative."
"I hope to support myself with a living wage"
"Setting realistic expectations, benchmarks, and the steps to be consistent with it without burnout."
"My goal is to receive enough clients to be self-sustaining financially and have more freedom in my schedule."
"My goal is to create a business plan that supports the community, my soul care, and my ability to generate income"
"To be able to reach out to peers through art therapy."
"Enjoyable and educational content that hit it right on the mark for what I need to learn and grow to evolve and start my own business."
"It gave me a foundation to build on."
"I found the individual and group coaching were so helpful."
"It gave me insight and knowledge."
"Good strategic planning information. Reassuring interviews."
"I loved it and felt overwhelmed often throughout the process."
"It helped me feel confident in my ability to become self-employed."
"All the courses helped me create an amazing foundation to really put forth a game plan"
"knowing it exists and I could come back to it later does provide some reassurance."
"I found the tools I needed to navigate the details of launching, most of which I was very unaware of."
"I managed to already start my business with the information and support given, when before I felt intimidated and unsure about how to do so."
"I have a business plan!"
"Quite honestly, the coaching, conversation, and encouragement make the difference"
"It had me thinking of what I want in my business."
"It helped me stay focused on creating a business plan."
"I was able to introduce myself and learn."
"I found the classes and coaching were very helpful."
"I did not know there was this much support out there."
"Having a resource to learn from is always helpful."
"It gave me resources that I can reference once the course is over."
"I have the confidence that I was lacking moving forward with my business now."
"I would not have gotten this far without the course."
"It gave me a blueprint to start from, automatically increasing my confidence."
"It was helpful to have one-on-one support from a coach in brainstorming ideas for my business and thinking through my goals."
"It was encouraging to see other mentally ill people creating a business."
"It answered questions I did not know to ask."
"I feel there are people in my corner ready to help."
"It wasn't just the steps but how the steps related to my personal story I found most helpful."
"It was helpful to have ongoing support with a group and a coach."
"Confidence and encouragement were key."
"The courses give very good information and are very encouraging!"
"Gave me the unknown knowledge of the aspects of starting"
"For business entrepreneurs, this study is gold. It is practical, clear and helpful."
"It gave me the confidence and reassurance I am on the right path and that I have a great idea, and also there is a need out there."
"Reclaiming Employment was helpful because it kept me focused on small chunks of information"
"It helped with the structure of the plan!"
What This Means
For too long, people with mental health challenges around work have been underserved by mainstream business resources that weren't designed for diverse learning needs. At the same time, vocational services aren’t necessarily prepared to offer business coaching.
This study demonstrates a more promising model to achieve self-employment outcomes for everyone.
Looking Ahead
What's Next
The results of this study shape what comes next for Reclaiming Employment.
Improving the program.
We're refining the REcoach curriculum based on participant feedback and building a training model so more peer business coaches can be prepared to deliver it.
Reaching vocational rehabilitation.
VR agencies are required to support self-employment as an employment outcome, but too few have the tools to do it well. REcoach offers a ready-made solution. We're working to bring this model into VR systems across the country.
Sharing what we found.
We're publishing our findings in research journals and presenting at conferences so practitioners, policymakers, and peer specialists can put this evidence to work.
Making access more sustainable.
We want RE to be available to anyone who needs it — regardless of income or benefit status. We're exploring partnerships that can make that possible.

